The 3 P’s in Selling Your Home - Price, Presentation and Product.
Houston is a very hot real estate market but regardless of how hot any market is the P’s still apply when selling your home.
Typically the homes that sell closest to list price sell in the first 30 – 45 days on the market.
The top Realtors know that the most interest for a new property occurs in the first 14 days, so their goal is to see 10-12 showings or one offer. If you don’t see that activity you should to be looking at why. We also know that 90% of the time the buyer is brought by a Realtor. So if we are not getting showings by Realtors, or offers, the Realtors think the property is not worth showing or writing an offer.
Presentation – Do not under-estimate the importance of presentation and a powerful internet presence. Today’s information tells us that over 90 percent of buyers are doing research on the internet. It’s important that your marketing plan include excellent photos and a strong internet presence. Most buyers will view the photos first and if like what they see they will start digging deeper.
Product – When you put your home for sale it’s product on the market and it must be in good condition and appeal to as broad a market as possible. It’s nothing personal but everyone may not have furniture that matches your turquoise walls and they will notice the cobwebs on your front porch – your home needs to sparkle. The condition factor is sometimes easy or the most difficult to manipulate. For example. When studying like-sized and comparable homes with regards to amenities, upgrades, and location it’s easy to assume that ‘House A’ should be the same price of ‘House B’. But if ‘House A’ is lacking exterior paint, has a colorful interior appealing to a lesser percentage of buyers, lacks upkeep, needs updating, etc. then a seller must either price it lower than ‘House B’ or improve the condition A good realtor and can help you make unemotional decisions about the best way to present your home.
Price – There is no substitute for having your home priced as an accurate reflection of your personal current real estate market. With unlimited resources to research the market via the internet today’s buyers are very savvy and have a lot of market intelligence. They will compare your home and what it offer s to others in the area and what they have to offer. If you are getting the right amount of activity but after 12 -14 showings and you have no offers a price adjustment may be in order. . When pricing a house, a good Real Estate agent will take into consideration the condition of a home, the location, and how the overall market is performing. Pricing is easily the most influential factor, but often the one that most sellers will resist changing. When pricing a house for sale it’s not a matter of ‘if’ the house will sell but ‘when’. Pricing a house in relation to other houses in the area without any consideration for the condition of the home or location will position your house to be priced to high or to ‘leave money on the table’ (selling too low).
Don’t be a market casualty or leave money on the table. A good real estate agent will constantly analyze the market, your showing activity and feedback
Connie Vallone – First Market Realty 713 249 4177 email@example.com www.vallonehomes.com